The Problem
ACIL is a leading Civil Contractors of the country(India), with specialized experience in the Construction Industry for more than 45 years. They wanted to redesign their company’s website with the goal to have strong digital presence. The aim was to redesign and rebrand company’s website to enhance the overall experience of the site.
Research and Planing
The brief and expectations were provided to us by the client with the aim of rebranding and rebuilding user flow of the existing website. We began the design process by looking at the current website with our fresh eyes to know about the brand thoroughly.
Conducting secondary research to learn more about the industry and its users. Following that, we conducted competitive analysis and learned about industry trends in order to better understand our competition. We carried out few brainstorming sessions and UX audit to understand the pain points and areas of improvement in the current website.
Why Redesign?
Aesthetically it was a visual dumping ground which didn’t do justice to the brand purpose. There was no structure to the content. It amplified confusion rather than coherency.
Cognitive overload - The website's poor content structure, poor hierarchy of information was overwhelming, slowing the decision-making process.
Navigation Confusion - Unclear and poor navigation structure was making it difficult to find information.
Service Accessibility Barriers - High barriers exist when users attempt to access various options. Improving the user flow and minimising obstacles will enhance the overall user experience.
Mobile Responsiveness Issues - Mobile users face challenges in accessing content thus, emphasising the need for responsive design.
Outdated Visual Design - The visual aspects, including typography and overall structure, was outdated. An aesthetic revamp is crucial ensuring a visually pleasing and user-friendly interface.
Initial Sketches
Design System
We came up with the colour and font that are closely aligned to business needs and goals.
Visual Design
Homepage - We kept the website minimal and clean by arranging content and navigation in a logical and orderly manner. To engage visitors we added and highlighted the value proposition and structured the content in the homepage.
About Us (Know ACIL) - Detailed description about the company, arranged in an intuitive way that would enhance the content and retain the trust of the visitors. As there were more content in this page we introduced UI elements like sliders to make it engaging and fun. The vertical navigation for each section in a page(as this is content heavy website) helped to jump in between sections thus avoiding heavy scrolls.
Project - This is the most important page that could convert visitors into potential customers. We used rich, colourful, high quality photographs of the projects that helps promote a sense of excitement and optimism.
Strength - Arranged the content in proper hierarchy and structure to avoid cognitive overload.
